tooheys extra dry ad

Australia’s had some pretty iconic ads in its time. Genuinely curious to see the impact. THE HISTORY. THE RANGE. Are you dead? …is important when dealing with a very average product. Saisons date back to the 1700s. The tone and sense of humour are brilliant and on brand for both parties. Creative: 72andSunny Sydney All The Heterosexual Nonsense I Was Forced To Endure During Episode 4 Of ‘The Bachelorette’ Further creative acts will launch monthly between now and Christmas, including Inspired Unemployed, Struthless and Gocsy. Myself and various mates in booze client side (all over 20 years experience) think this is batshit crazy. Every Aussie knows to not chop the dinosaur whenever we grab a bag of Natural Confectionary Co. lollies, we can all recite the Reading Writing Hotline phone number off by heart thanks to their catchy jingle and, for those who are still single, finding a love like AAMI’s Ketut and Rhonda is the ultimate goal. It’s just beer. Also, how bad a deep sleeper must you be to not feel your tongue literally disconnect from your mouth until it returns with an ice cold bottle of booze? The stupid tongue ruined Benny Benassi's 'Satisfaction' for me. Honestly, how high was the person who pitched this idea in the content meeting? Feral. BUT Michelle Rennex, Culture That blurry screenshot is very odd tho. I like it. If you think ‘ironic counter signalling consumption’ is new you need to look back at some ads, since about the 90’s. Immediately. Yes, THAT ad where a tongue escapes from a mans sleeping mouth to gatecrash a party in search of an ice cold extra dry beer. Skol. But even if you’re going for the young guns and want to get a bit “meme-y” that whole sub-culture is based on the wink, not the huge kick in the face of “we’re the shittest, you’re the shittest too, so why not?”. (I like being proven wrong…). Seriously, the tongue exits that mans mouth, runs across his chest, moves across the rough sheets, “walks” on the dirty pavement, onto the road and into a party full of randoms, which means guaranteed sticky floors. The OOH quotes are the best part of this campaign. Made me laugh. I guess Corona propped them up for a while. ‘Sour’ beers pre-date the Bronze Age. And this is just an ad. So basically Tooheys want me to think that when I’m buying beer, if there’s anything else available I should buy that instead of theirs – because theirs tastes crap. …It’s a caricature, done by rich white boys. In an eternal universe, that could quite possibly be just a simulation. OK??? Voice-overs are just his mates. None of this masks the fact that the beer is absolute pish. Should have just PRd those. by Fucking loser you are. People Are Taking The Piss Out Of The New iPhone 12 Because It Looks Exactly Like The iPhone 5 The blog does its thing. Picture this: We make an alcoholic’s tongue run through the dirty streets to find beer, so that the man can sadly drink in the dark while his girlfriend is fast asleep next to him.” Um?????? 100% agree this misses the mark in leaving the beer without a redeeming feature like other irreverent positionings have managed to pull off. Yes, THAT ad where a tongue escapes from a mans sleeping mouth to gatecrash a party in search of an ice cold extra dry beer. Client: Tooheys Extra Dry / Lion Resorting to White Claw as their big white hope speaks volumes. I hope it works. Ok cola. I love the not give a fuckery, oops I swore. Why do you think the Zoomers are wearing Crocs and drinking LaCroix? At this point the tongue is taking the absolute piss. you negative twats. Love the love councilman too. by Too many boomers not getting it, or worse yet. People who say ‘craft beer isn’t beer’ quite literally couldn’t be more wrong if they tried. I agree. the ms paint execution is tip top, love it, I bloody love this. The reality is, most young people don’t give a shit about your expensive craft beers and fake European beers. The beer you get when you don’t want to offend anyone, and are too stinge to buy the good shit is pretty much every beer any real aussie drinks. There was a thread on this a while back. Well done. It pales in the light of this majesty. But somehow they manage to make you still think the beer is good. Officially the worse piece of alcohol advertising ever to come out of Australia. This I’m being asked to buy because it’s average or worse. They want a safe product. Tooheys Extra Dry and 72andSunny Sydney have launched the next phase of the new brand platform for the iconic Aussie beer, ‘Proudly Ordinary’. Hats off for getting the clients to sign off on this. Mate, you can believe in generational horoscopes all you want, but the gronks that don’t get this, have more than their age to worry about. Be interested to see if it works. Really great and bold strategy. Tooheys Extra Dry and 72andSunny Sydney have launched a new brand platform, Proudly Ordinary, for the iconic Aussie beer. Remember though, you’re a Semi, bipedal primate living on a fast spinning watery rock. And I know after you read that line, one ad in particular came to mind: That absolutely feral walking tongue ad for Tooheys Extra Dry from 2003. Very interesting strategy. Definitely very confident. Irn Bru, ‘Made in Scotland with Girders’. At the end of the day.. how good are ads that don’t look like ads. Red Bitter was formerly known as Tooheys Red, 4.0 to 4.2% ABV; Gold Bitter was formerly Tooheys Gold, mid-strength, 3.0% ABV; Blue Bitter was formerly Tooheys Blue, a low-alcohol "lite" version, 2.3% ABV; Hahn Premium Light was launched in 1998. Here’s an ad that says “Yes – it IS insipid swill” Enough said. This sees the brand partnering with a number of cultural collaborators who will roast TED, as it celebrates being proudly ordinary, beginning with the Betoota Advocate and Big Lez, across film, digital, social and OOH. Michelle Rennex, It’s Time We Talk About That Absolutely Feral Walking Tongue Tooheys Beer Ad, Women Are Dramatically Reading The Awful Bios Men Put On Tinder & It’s My Only Source Of Joy, All The Heterosexual Nonsense I Was Forced To Endure During Episode 4 Of ‘The Bachelorette’, People Are Trolling This Woman Who Asked For Help Editing Her Stepson Out Of A Family Photo, People Are Taking The Piss Out Of The New iPhone 12 Because It Looks Exactly Like The iPhone 5, The Nine-Year-Old Who Ran An Organised Crime Ring On ‘Neopets’ Is The Internet’s New Hero. Ad is kinda funny and stands out. This is the best thing they’ve done in a while. But my only quibble is they spent years and years positioning the beer as special, only to now say it’s the very opposite. Is this not the stupidest thing that has ever gone live for a client? Maybe try: L&P, ‘World famous in New Zealand’. Plus, you really mean to tell me that in this entire jam-packed house party, not a single person is alarmed by the literal tongue that has disconnected itself from a human and has the capabilities to move, and worse, actually hold things three times it size? Risky, sure-but at least it’s something. They don’t want an ‘amazing’ product. https://www.facebook.com/watch/?v=452820292102357. This one seems to take it a step further to say the beer is actually pretty crap. Which, if I bought it, would make me the dumb one, wouldn’t it? I wouldn’t buy it because it tastes like insipid swill. Apparently if you take the first letter of Tooheys Extra Dry it spells TED. Miller high life. Literally how can you sleep through this? Finally, a brand that’s honest about itself. It feels different, and fresh. Props and pass me a beer kient. It’s like a person licking the floor for three hours, then deciding to drink from your water bottle just to backwash. @ok boomers Media: UM, this is brilliant, here’s cheers to whoever thought it up. Culture I like it. But nevertheless, I agree this is a good angle for TED in the current market. Plus diving into the bathtub would’ve easily contaminated the ice and bottles for everyone else who actually was invited to the party. Seriously, who craves the yeasty beverage that much without having a real problem. And I know after you read that line, one ad in particular came to mind: That absolutely feral walking tongue ad for Tooheys Extra Dry from 2003. Pass me a Boags, made from the pure waters…. Hats off to the clients for having some balls. But I think Newcastle Brown Ale and Carlton Draught did it without actually saying “it’s a really average beer.”. That’s how you want people to think of it? READ THE STORY. New, Old or Extra Dry? Absolute rip off. Now I will give props where they are due and say the song selection of Benny Benassi’s ‘Satisfaction’ was great, but that’s where the compliments stop. Finally some brave beer work comes out of Aus. Where would 70% of these defensive comments be coming from I wonder? Why is 20% of the beer missing from the top? Truly, how inconsiderate for everyone else at this damn party. Tooheys Extra Dry has launched ‘Proudly Ordinary’, a new brand platform for the iconic Aussie beer, via agency 72andSunny Sydney . Lion goes one extreme in marketing to the other. Rebecca Shaw, Culture For all those lauding this as great work, cutting edge and in touch. Could it be less toxic? They aren’t called ‘Generation X’ for nothing. Not aspirational in the best way. John and James Toohey are modern day legends in this part of the world, but they didn't know that would be the case when they opened their first brewery in the 1860s. Junk Explained: What Is Randonauting And Why Is It Leading People To Dead Bodies. You’re completely wrong, a lot of the styles of beer that you’re calling ‘artisanal’ are actually quite ancient resurrections that were lost in the corporatisation of beer into nothing but mass produced malt water lager. The strategy on this is spot on. This is the right strategy and great creative. This is a super good idea. But the beer you drink is still a badge and positioning it as this low on the pecking order it makes it the last beer you’d ever buy. The brand knows what it is, and what it isn’t, there’s no BS, it is proud to be ordinary. “Guys, hear me out. This ad was never going to get a good response on here. IPAs started in the 1800s. There is a lot to unpack about what happens in the ad itself too, beyond the horrifying general concept. This sees the brand partnering with a number of cultural collaborators who will roast TED, as it celebrates being proudly ordinary, beginning with the Betoota Advocate and Big Lez, across film, digital, social and OOH. Tooheys Extra Dry is a dry style lager, available on tap and in bottles. Tooheys Extra Dry has launched 'Proudly Ordinary', a new brand platform for the iconic Aussie beer, via agency 72andSunny Sydney.

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